EverPure Brass Toning Purple Shampoo & Conditioner is formulated with purple pigments that penetrate the hair and directly neutralize brassy yellow and orange undertones to achieve a cooler tone and maintain color vibrancy for longer. The EverPure Purple system is designed to provide a cool toning results for all kinds of colored hair including brown, ash, bleached, blonde, highlighted and balayage hair. EverPure Brass Toning Purple leaves hair feeling deeply moisturized. Experience toned, brighter hair + exceptional care for your dry hair’s needs. What are Sulfates? Sulfates are cleansing agents that help break down oil, dirt and buildup and give you that frothy lather. However, some sulfates can be harsh and stripping to your hair and hair color. Ever’s sulfate-free formula contains gentle ingredients that keep your hair looking its best. 100% Sulfate Free, Paraben Free, No Harsh Salts, Vegan.

After using EverPure Purple Shampoo, follow with EverPure Purple Conditioner instead of usual conditioner. Leave in hair for up to 5 minutes depending on desired level of toning. For bleached or damaged - hair start slow with one use per week with no leave in time. For best results, pair it with other sulphate-free EverPure series to nourish and care for colored hair.