Thai hair treatment masks for salons and shops

Thai hair treatment masks are rinse-off conditioning creams used after shampoo, usually left on for about five minutes. They suit salons because they come in single-use sachets as well as tubs, and they suit retailers because many shoppers already know the brands. The two Thai lines in our range are Green Bio and JOJI Secret Young.

The basic routine

Almost every mask in this group follows the same three steps, and the labels say so:

1. Shampoo and rinse as usual.
2. Apply the treatment through the hair, focusing on mid-lengths and ends.
3. Leave for around five minutes, then rinse thoroughly.

Green Bio Super Treatment Cream's own instructions say "Leave on for approximately 5 minutes". JOJI's say to "Leave it for 5 minutes", and add a frequency: "Use everyday for damaged hair (split ends, frizziness...etc), every other day for normal hair." Simple, predictable directions are part of why these products are easy to sell.

Green Bio: sachets for every step of a chemical service

Green Bio tends to suit salons best, because the 30ml sachet range is built around chemical services. The seller describes them as "salon-grade formulas from Thailand" and lists several variants:

• Super Treatment Cream. The all-round option, described as a "universal deep-repair formula with keratin and sunflower oil" for use after perm, dye or straightening.
• Gold Super Treatment Cream. Listed with keratin, collagen and gold leaf.
• Odorless Control Treatment. Sold to deal with the chemical smell left after dyeing or perming.
• Elracle Inner Hair Cream. A pre-treatment cream applied before chemical services.

For a salon, that last pair is the interesting part. A pre-treatment before colour and an odour-control treatment after it are both easy add-ons to a service menu.

Green Bio Super Treatment Cream is also listed as its own product, for retail and back-bar use. The seller lists silkworm extract, sunflower seed oil and a keratin complex, and describes it as suited to "coloured, straightened or permed hair".

JOJI Secret Young Charcoal Keratin

JOJI's mask is a different style of product: one formula, two sizes (50g and 300g). The key ingredients listed are bamboo charcoal, keratin, egg yolk and pro-vitamin B5. The charcoal angle gives it a distinctive black pack that stands out on a shelf.

The 50g size suits travel and trial, while the 300g tub is better value for regular home users and for salons that use it at the basin. JOJI's usage notes include a clear safety line: avoid contact with eyes, nostrils, ear canals and mouth, and rinse thoroughly with water if it gets into any of them.

Choosing between sachets and tubs

For a salon, the decision is mostly about hygiene and portioning:

• Sachets mean one clean, sealed dose per client, which is tidy at a busy basin.
• Tubs are economical for back-bar use if staff use a clean spatula each time.

For a shop, it is about price point and display:

• Sachets work at the till and on clip strips, and invite customers to try several variants.
• Tubs sell to repeat buyers who already know they like the product.

Put simply, sachets are for trying and tubs are for people who already know what they like.

Pairing masks with colour

Treatment masks naturally sit beside home hair dye. KOTA, a Thai-manufactured permanent colour kit in our range, includes 100ml colour cream and 100ml developer, and the developer contains hydrogen peroxide. Customers who colour at home are often the same people looking for a mask afterwards, so placing the two together makes sense. Our guide on home hair dye covers what to tell customers, including the skin sensitivity test on the KOTA pack.

What to say, and what not to

The sellers' descriptions use phrases like "repair" and "rebuild". When talking to customers, it is better to describe these as conditioning treatments and stick to the label wording: Green Bio says it "helps leave hair softer, smoother and more manageable". Anyone with scalp irritation, unusual hair loss or a reaction to a product should see a doctor or pharmacist. Hair products sold in Singapore are cosmetics, which the Health Sciences Authority (HSA) regulates, so check with HSA what applies to your business.

For more Thai and Japanese hair lines, browse our hair category, or read about non-silicone shampoo if you are building out the wash-and-care side.

When you are ready to price up a salon or retail range, send us the variants and rough monthly volumes through the contact form. We will reply with pricing, minimum order and stock.